[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.man-mn.cz\/co-by-mela-obsahovat-zalozka-o-nas-na-webu-firmy\/#Article","mainEntityOfPage":"https:\/\/www.man-mn.cz\/co-by-mela-obsahovat-zalozka-o-nas-na-webu-firmy\/","headline":"Co by m\u011bla obsahovat z\u00e1lo\u017eka „O n\u00e1s“ na webu firmy","name":"Co by m\u011bla obsahovat z\u00e1lo\u017eka „O n\u00e1s“ na webu firmy","description":"Nen\u00ed pochyb o tom, \u017ee dnes m\u00e1 prakticky ka\u017ed\u00e1 firma, bez ohledu na svou velikost \u010di zam\u011b\u0159en\u00ed, vlastn\u00ed internetovou str\u00e1nku. A je jedno, jestli m\u00e1 zaplacenou vlastn\u00ed dom\u00e9nu, p\u0159\u00edpadn\u011b zda ji m\u00e1 pronajatou, nebo zda vyu\u017e\u00edv\u00e1 slu\u017eeb n\u011bkter\u00e9 ze spole\u010dnost\u00ed, kter\u00e9 nab\u00edzej\u00ed internetov\u00e9 str\u00e1nky zdarma. Dalo by se dokonce \u0159\u00edci,","datePublished":"2020-11-05","dateModified":"2023-08-18","author":{"@type":"Person","@id":"https:\/\/www.man-mn.cz\/author\/#Person","name":"","url":"https:\/\/www.man-mn.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/6eaf701939e92690bed32d6f2e2c0f9e1355f2e3837c1fb45fbfacf848239e2d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6eaf701939e92690bed32d6f2e2c0f9e1355f2e3837c1fb45fbfacf848239e2d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"man-mn.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.man-mn.cz\/wp-content\/uploads\/clanek1_10_10_10_4.jpg","url":"https:\/\/www.man-mn.cz\/wp-content\/uploads\/clanek1_10_10_10_4.jpg","height":0,"width":0},"url":"https:\/\/www.man-mn.cz\/co-by-mela-obsahovat-zalozka-o-nas-na-webu-firmy\/","about":["Firmy"],"wordCount":433,"articleBody":" Nen\u00ed pochyb o tom, \u017ee dnes m\u00e1 prakticky ka\u017ed\u00e1 firma, bez ohledu na svou velikost \u010di zam\u011b\u0159en\u00ed, vlastn\u00ed internetovou str\u00e1nku. A je jedno, jestli m\u00e1 zaplacenou vlastn\u00ed dom\u00e9nu, p\u0159\u00edpadn\u011b zda ji m\u00e1 pronajatou, nebo zda vyu\u017e\u00edv\u00e1 slu\u017eeb n\u011bkter\u00e9 ze spole\u010dnost\u00ed, kter\u00e9 nab\u00edzej\u00ed internetov\u00e9 str\u00e1nky zdarma.Dalo by se dokonce \u0159\u00edci, \u017ee v dne\u0161n\u00ed dob\u011b je to nezbytn\u00fd po\u017eadavek, pokud chce dan\u00e1 spole\u010dnost na trhu usp\u011bt. Nesm\u00edme toti\u017e zapom\u00ednat, \u017ee dnes \u017eijeme nejen v re\u00e1ln\u00e9m sv\u011bt\u011b, ale tak\u00e9 v tom virtu\u00e1ln\u00edm. Zde se setk\u00e1v\u00e1me s p\u0159\u00e1teli, pov\u00edd\u00e1me si, sledujeme filmy \u010di seri\u00e1ly a tak\u00e9 nakupujeme.A pr\u00e1v\u011b tato posledn\u00ed polo\u017eka n\u00e1s zaj\u00edm\u00e1. Objem zbo\u017e\u00ed, koupen\u00e9ho p\u0159es internet, toti\u017e st\u00e1le nar\u016fst\u00e1. Zejm\u00e9na dnes, v dob\u011b pandemie koronaviru. Znamen\u00e1 to toti\u017e, \u017ee firmy mohou prov\u00e1d\u011bt sv\u00e9 obchody nejen v kamenn\u00fdch prodejn\u00e1ch, n\u00fdbr\u017e i on-line. A je jasn\u00e9, \u017ee podnikatel\u00e9 si tuto p\u0159\u00edle\u017eitost nenechali uj\u00edt.Aby v\u0161ak webov\u00e1 str\u00e1nka z\u00e1kazn\u00edky dostate\u010dn\u011b p\u0159il\u00e1kala, mus\u00ed spl\u0148ovat n\u011bkolik n\u00e1le\u017eitost\u00ed. A jednou z nich je i sekce \u201eO n\u00e1s \u201c. Ta se m\u016f\u017ee naprost\u00e9 v\u011bt\u0161in\u011b majitel\u016f firem zd\u00e1t zbyte\u010dn\u00e1. P\u0159eci jen, k \u010demu to z\u00e1kazn\u00edkovi bude? A p\u0159edev\u0161\u00edm, jak n\u00e1m to pom\u016f\u017ee zv\u00fd\u0161it n\u00e1\u0161 zisk?Av\u0161ak opak je pravdou. I tato zd\u00e1nliv\u011b bezv\u00fdznamn\u00e1 \u010d\u00e1st n\u00e1m pom\u016f\u017ee zv\u00fd\u0161it objem prodeje. Jak\u00fdm zp\u016fsobem? Abychom to pochopili, pod\u00edvejme se nejprve na to, co by m\u011bla obsahovat.Naj\u00edt bychom zde m\u011bli z\u00e1kladn\u00ed \u00fadaje o firm\u011b \u2013 \u010d\u00edm p\u0159esn\u011b se zab\u00fdv\u00e1, kdy byla zalo\u017eena, p\u0159\u00edpadn\u011b jej\u00ed miln\u00edky. To v\u0161e slou\u017e\u00ed k tomu, aby to v lidech vytvo\u0159ilo pocit exkluzivity. Budou m\u00edt pocit, \u017ee se jedn\u00e1 o n\u011bco speci\u00e1ln\u00edho, \u017ee se skute\u010dn\u011b staraj\u00ed o sv\u00e9 z\u00e1kazn\u00edky a nikoliv prim\u00e1rn\u011b o zisk, jak je obvykl\u00e9.Samoz\u0159ejm\u011b to nen\u00ed pravda. Jist\u011b, p\u00e9\u010de o z\u00e1kazn\u00edka m\u016f\u017ee b\u00fdt sou\u010d\u00e1st\u00ed marketingov\u00e9 strategie, ale jej\u00edm c\u00edlem nen\u00ed nic jin\u00e9ho, ne\u017e dan\u00e9ho \u010dlov\u011bka p\u0159im\u011bt, aby u dan\u00e9 firmy st\u00e1le nakupoval. To v\u0161ak mnoho lid\u00ed nevn\u00edm\u00e1. Jedn\u00e1 se tedy o strategii, kter\u00e1 rozhodn\u011b m\u016f\u017ee pomoci k v\u00fdd\u011blku.                                                                                                                                                                                                                                                                                                                                                                                         4.3\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co by m\u011bla obsahovat z\u00e1lo\u017eka „O n\u00e1s“ na webu firmy","item":"https:\/\/www.man-mn.cz\/co-by-mela-obsahovat-zalozka-o-nas-na-webu-firmy\/#breadcrumbitem"}]}]