[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.man-mn.cz\/jak-firmy-podporuji-soucasny-konzumni-styl\/#Article","mainEntityOfPage":"https:\/\/www.man-mn.cz\/jak-firmy-podporuji-soucasny-konzumni-styl\/","headline":"Jak firmy podporuj\u00ed sou\u010dasn\u00fd konzumn\u00ed styl","name":"Jak firmy podporuj\u00ed sou\u010dasn\u00fd konzumn\u00ed styl","description":"Jedno je nutn\u00e9 \u0159\u00edct hned na za\u010d\u00e1tku: obchod\u016fm sou\u010dasn\u00fd trend vyhovuje. \u010c\u00edm v\u00edce budou z\u00e1kazn\u00edci lp\u011bt na materi\u00e1ln\u00edch v\u011bcech, t\u00edm v\u00edce vyd\u011blaj\u00ed. Proto se sna\u017e\u00ed toto chov\u00e1n\u00ed podpo\u0159it.   D\u011bje se tak p\u0159edev\u0161\u00edm pomoc\u00ed reklam. Ty maj\u00ed nejen p\u0159edstavit a vychv\u00e1lit ur\u010dit\u00fd produkt, ale tak\u00e9 vytvo\u0159it v podv\u011bdom\u00ed p\u0159edstavu, \u017ee pr\u00e1v\u011b","datePublished":"2019-10-12","dateModified":"2023-05-06","author":{"@type":"Person","@id":"https:\/\/www.man-mn.cz\/author\/#Person","name":"","url":"https:\/\/www.man-mn.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/6eaf701939e92690bed32d6f2e2c0f9e1355f2e3837c1fb45fbfacf848239e2d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6eaf701939e92690bed32d6f2e2c0f9e1355f2e3837c1fb45fbfacf848239e2d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"man-mn.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.man-mn.cz\/wp-content\/uploads\/img_a358167_w3826_t1572439249.jpg","url":"https:\/\/www.man-mn.cz\/wp-content\/uploads\/img_a358167_w3826_t1572439249.jpg","height":0,"width":0},"url":"https:\/\/www.man-mn.cz\/jak-firmy-podporuji-soucasny-konzumni-styl\/","about":["Firmy"],"wordCount":534,"articleBody":"Jedno je nutn\u00e9 \u0159\u00edct hned na za\u010d\u00e1tku: obchod\u016fm sou\u010dasn\u00fd trend vyhovuje. \u010c\u00edm v\u00edce budou z\u00e1kazn\u00edci lp\u011bt na materi\u00e1ln\u00edch v\u011bcech, t\u00edm v\u00edce vyd\u011blaj\u00ed. Proto se sna\u017e\u00ed toto chov\u00e1n\u00ed podpo\u0159it.\t \tD\u011bje se tak p\u0159edev\u0161\u00edm pomoc\u00ed reklam. Ty maj\u00ed nejen p\u0159edstavit a vychv\u00e1lit ur\u010dit\u00fd produkt, ale tak\u00e9 vytvo\u0159it v podv\u011bdom\u00ed p\u0159edstavu, \u017ee pr\u00e1v\u011b tohle je \u0161t\u011bst\u00ed. Sta\u010d\u00ed si jen vzpomenout, jak\u00e9 p\u0159\u00edklady n\u00e1m v reklam\u00e1ch ukazuj\u00ed. Typick\u00e1 rodina se skl\u00e1d\u00e1 z rodi\u010d\u016f, dvou d\u011bt\u00ed a p\u0159\u00edpadn\u011b psa.\t \tNap\u0159\u00edklad hra\u010dky z kinder-vaj\u00ed\u010dka jsou tu ukazov\u00e1ny jako n\u011bco, co p\u0159inese hodiny a hodiny \u0161t\u011bst\u00ed, radosti a z\u00e1bavy. Nalijme si ale \u010dist\u00e9ho v\u00edna, v\u011bt\u0161ina t\u011bchto hra\u010dek kon\u010d\u00ed po p\u011bti a\u017e deseti minut\u00e1ch na poli\u010dce, p\u0159\u00edpadn\u011b pozd\u011bji v ko\u0161i, a dlouhodobou radost d\u011blaj\u00ed pouze sb\u011bratel\u016fm. \t \tDal\u0161\u00ed v\u011bc\u00ed, kterou firmy vyu\u017e\u00edvaj\u00ed, je nutnost \u010dast\u00e9 v\u00fdm\u011bny zbo\u017e\u00ed. To se d\u011bje pou\u017eit\u00edm m\u00e9n\u011b kvalitn\u00edch materi\u00e1l\u016f a p\u0159\u00edpadn\u011b i konstrukc\u00ed. To m\u00e1 n\u00e1sledek, \u017ee produkt dlouho nevydr\u017e\u00ed a je t\u0159eba koupit nov\u00fd. Konstrukce je pak uzp\u016fsobena tak, aby prost\u00e1 v\u00fdm\u011bna jednotliv\u00fdch \u010d\u00e1st\u00ed byla obt\u00ed\u017en\u00e1, ne-li nemo\u017en\u00e1. U elektroniky \u010di oble\u010den\u00ed se pro zm\u011bnu pou\u017e\u00edv\u00e1 rychl\u00e9 zastar\u00e1v\u00e1n\u00ed model\u016f. \t \tTo samoz\u0159ejm\u011b lidi nut\u00ed si kupovat st\u00e1le nov\u00e9 a nov\u00e9 v\u011bci, a tedy i utr\u00e1cet st\u00e1le v\u00edce pen\u011bz. Av\u0161ak k tomu, aby si z\u00e1kazn\u00edci mohli zbo\u017e\u00ed kupovat, pot\u0159ebuj\u00ed pr\u00e1v\u011b pen\u00edze. Mus\u00ed je tedy vyd\u011bl\u00e1vat, a tedy chodit do pr\u00e1ce. Vzhledem k dne\u0161n\u00edm cen\u00e1m a pr\u00e1v\u011b konzumn\u00edmu stylu, mus\u00ed lid\u00e9 \u010dasto m\u00edt pr\u00e1ce dv\u011b. V pr\u00e1ci pak obvykle vyr\u00e1b\u011bj\u00ed dal\u0161\u00ed zbo\u017e\u00ed, kter\u00e9 se potom prod\u00e1. Kruh se uzav\u00edr\u00e1, a zd\u00e1 se, \u017ee jedin\u00fd, kdo z toho profituje, jsou pr\u00e1v\u011b firmy vyr\u00e1b\u011bj\u00edc\u00ed tyto produkty.\t \tJak z toho ven? Ne, nen\u00ed pot\u0159eba vracet se do jeskyn\u011b. Sta\u010d\u00ed se jen v\u017edy rozmyslet, co opravdu pot\u0159ebujeme, a sp\u00ed\u0161e ne\u017e na trendy nebo na cenu hled\u011bt na kvalitu. Co na tom, \u017ee ten n\u00e1bytek byl v m\u00f3d\u011b minulou sez\u00f3nu, a nyn\u00ed u\u017e je pass\u00e9? Co na tom, \u017ee tu televizi m\u00e1me u\u017e p\u011bt let, kdy\u017e n\u00e1m dob\u0159e slou\u017e\u00ed? \t \tDobr\u00e9 je tak\u00e9 sh\u00e1n\u011bt recenze na dan\u00fd produkt (ov\u0161em pozor, n\u011bkter\u00e9 recenze b\u00fdvaj\u00ed placeny prodejcem, i zde tedy plat\u00ed: d\u016fv\u011b\u0159uj, ale prov\u011b\u0159uj), a jeho slo\u017een\u00ed. Myslet je t\u0159eba v dlouhodob\u00e9m, nikoliv v kr\u00e1tkodob\u00e9m horizontu. Nakonec zjist\u00edte, \u017ee tak u\u0161et\u0159\u00edte v\u00edce pen\u011bz, ne\u017e kdybyste v\u0161e kupovali za tu nejlevn\u011bj\u0161\u00ed cenu a v akci.                                                                                                                                                                                                                                                                                                                                                                                        4.5\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak firmy podporuj\u00ed sou\u010dasn\u00fd konzumn\u00ed styl","item":"https:\/\/www.man-mn.cz\/jak-firmy-podporuji-soucasny-konzumni-styl\/#breadcrumbitem"}]}]